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美國《License Global》雜志發(fā)布了2018全球最賺錢授權商排行榜，迪士尼、梅里迪斯集團、PVH Corp排名前三。經(jīng)歷了2017年零售額略微下跌之后，2018年，迪士尼零售額上漲了17億美元，穩(wěn)居榜單前列。中國有3家企業(yè)登上榜單，詳情如何呢？ | 排名 | 企業(yè)名稱 | 2018年零售額 | | 1 | 華特迪士尼 | $54.7B | | 2 | 梅雷迪思 | $25.1B | | 3 | PVH Corp. | $18B(E) | | 4 | 時代華納 | $11B | | 5 | Authentic Brdnds Group | $9B | | 6 | 孩之寶 | $7.1 B | | 7 | 環(huán)球公司 | $7.1 B | | 8 | 艾康尼斯品牌管理 | $7B (E) | | 9 | 亞康姆集團 | $5.5B | | 10 | 美國職業(yè)棒球大聯(lián)盟 | $5.5B(E) | | 11 | Roinbow | $4.2B | | 12 | 三麗鷗 | $4B | | 13 | Sequential Brands Group | $4B | | 14 | IBML | $4B(E) | | 15 | 通用汽車 | $3.5B (E) | | 16 | 美國國家橄欖球聯(lián)盟 | $3.5B(E) | | 17 | 美國職業(yè)籃球聯(lián)賽 | $3.2B(E) | | 18 | Bluostor Alliance | $3.1B | | 19 | 伊萊克斯 | $3B | | 20 | 攀領集團 | $3B(E) | | 21 | 花花公子 | $3B | | 22 | 寶潔 | $3B | | 23 | 精靈夢可寶 | $2.98B | | 24 | 卡特彼勒 | $2.93B | | 25 | 法拉利 | $2.6B (E) | | 26 | Kathy Iroland Worldwide | $2.6B (E) | | 27 | Entertainment One | $2.5B | | 28 | 拉爾夫勞倫 | $2.5B(E) | | 29 | DHX Media | $2.37B | | 30 | 惠而浦公司 | $2.2B (E) | | 31 | 福特 | $2B (E) | | 32 | 美泰 | $2B | | 33 | 東映動畫公司 | $1.9B | | 34 | 史丹利百得 | $1.84B | | 35 | Spin Master | $1.8B(E) | | 36 | 美國馬球協(xié)會 | $1.7B | | 37 | NFL Players Association | $1.65B | | 38 | 好時 | $1.6B | | 39 | 慧儷輕體國際 | $1.6B(E) | | 40 | 英國廣播公司 | $1.4B | | 41 | 華強方特 | $1.4B | | 42 | 北美職業(yè)冰球聯(lián)盟 | $1.3B(E) | | 43 | 芝麻街工作室 | $1.3B | | 44 | 新奇士 | $1.3B(E) | | 45 | MGA | $1.2B(E) | | 46 | 特藝集團 | $1.1B | | 47 | 可口可樂 | $1B(E) | | 48 | Margaritaville Enterprises | $1B(E) | | 49 | 美國納斯卡車賽 | $1B(E) | | 50 | 派瑞艾力斯 | $1B(E) | | 51 | 美國職業(yè)摔角聯(lián)盟 | $1B(E) | | 52 | 皮爾卡丹 | $1B | | 53 | Dr.Seuss Enterprises | $997.5M | | 54 | PGA Tour | $855M | | 55 | IMPS | $830M | | 56 | Focus Brands | $810.4M(E) | | 57 | Emoji公司 | $806M | | 58 | 樂高集團 | $800M(E) | | 59 | Church & Dwight Co. | $730M | | 60 | Moomin | $678M(E) | | 61 | Westinghouse Electric Company | $635M(E) | | 62 | polaroid | $620M(E) | | 63 | Moose Toys | $610M | | 64 | National Geographic partners | $609M | | 65 | Lagardere Group | $600M | | 66 | The smiley Company | $592.9M | | 67 | Keurig Dr Pepper | $589M(E) | | 68 | 奧飛娛樂 | $520M | | 69 | Welch's | $510M | | 70 | Tommy Bahama | $509M | | 71 | Hearst | $505M(E) | | 72 | Energizer Brands | $504M | | 73 | Discovery Inc. | $501M(E) | | 74 | Telefunken | $480M | | 75 | Art Brand Studios | $450M | | 76 | Studio 100 | $443M | | 77 | Major League Soccer | $420M (E) | | 78 | Diageo | $400M | | 79 | The Goodyeor Tire & Rubber Company | S400M | | 80 | ITV Studios Global Entertdinmont | S400M | | 81 | Motorola Mobility (Subsidiary of Lenovo) | $396.9M(E) | | 82 | C3 Entertainment | S380M (E) | | 83 | Michclm Lifestyle | $378M | | 84 | EdStm⑽ Kodak Compdny | S367M | | 85 | Sony Pictures Entortammertt | $360M | | 86 | Activision 8lizzard | $350M | | 87 | Mars Retail Group | $340M (E) | | 88 | Ironman | $337M | | 89 | CBS Consumer Products | $330M | | 90 | Nissan Motor Company | $330M (E) | | 91 | Animaccord | S327.3M | | 92 | Scott Brothers Global | $310M | | 93 | Skochors U.S.A. | $300M | | 94 | 4K Media | $300M (E) | | 95 | 41 Entertainment | S290M (E) | | 96 | Silvergato Media | $280M | | 97 | Volkswagen | S280M (E) | | 98 | John Oecre | $260M (E) | | 99 | Corto Blanche Croup | S250M | | 100 | Gonoral Mills | S250M (E) | | 101 | TGI Fridays | S250M | | 102 | Briggs A Stratton Corporation | $245M | | 103 | The Eric Carlo Studio | $245M | | 104 | Rovio En:ort〇inmcnt Corporation | $230M | | 105 | Golden West Food Group | $220M (E) | | 106 | Boy Scouts of America | $219M | | 107 | Crayola | S215M (E) | | 108 | Anheuser-Busch InBev | $214M | | 109 | 天絡行 | $210M | | 110 | VIZ Media | $210M | | 111 | Girl Scouts of the U.S.A. | $200M | | 112 | Hamilton Beach Brands | $200M (E) | | 113 | JCB | $200M | | 114 | Santoro Licensing | $196M | | 115 | Sports Afield | $193M(E) | | 116 | Roto-Rooter | $190M | | 117 | Smithsonian | $179M(E) | | 118 | Molitta | $165M | | 119 | Kawasaki Motors Group | $165M(E) | | 120 | Reynolds Consumer Products | $160M(E) | | 121 | Condd Nast | $150M | | 122 | KISS Catalog | $150M | | 123 | Snuggle | $150M | | 124 | Wolfgang Puck Worldwide | $148M(E) | | 125 | Gold's Gym | $147M(E) | | 126 | Perfotti Van Melie | $145.4M | | 127 | Aordrrvin Animotions | $140M(E) | | 128 | LA-Z-BOY | $140M(E) | | 129 | Talpa Global | $135.1M | | 130 | AgfoPhoto | $135M | | 131 | 8oam Suntory | $135M(E) | | 132 | BuzzFeed | $135M | | 133 | Gdmos Workshop | $135M | | 134 | Lamborghini | $135M(E) | | 135 | Tony Roma's Famous Ribs | $130M(E) | | 136 | The Astnd Lmdgrcn Compony | $124M(E) | | 137 | Cold Stone Creamery | $102.7M(E) | | 138 | CrurKhyroll | $100M | | 139 | Black Flag | $100M(E) | | 140 | PepsiCo North America | $100M(E) | | 141 | ZAG | $100M(E) | | 142 | The ScottsMiracle-6ro Company | $98M | | 143 | V&A | $91M | | 144 | U.S. Army | $90M | | 145 | Mack Truck | $75M(E) | | 146 | Minor League Baseball | $68.3M(E) | | 147 | Pldncta Junior | $63.5M | | 148 | Biltmoro | $62M | | 149 | Pockot.wotch | $46.3M | | 150 | Jelly Belly Condy Company | $35M |
2018年共有52家企業(yè)的授權零售額超過10億美元，企業(yè)個數(shù)較2017年減少了4家。 在2018年度授權商榜單中，排名變化最大的是來自加拿大的Spin Master。2017年，該企業(yè)首次商標，排名100位之后，在2018年，隨著汪汪隊立大功、哈馳魔法蛋等爆款的持續(xù)發(fā)酵，Spin Master從8500萬的零售額增長到18億美元，排名直線上升到35名。 2018年在中國大火的小豬佩奇，也帶動了英國eOne公司的零售額增長，2018年，eOne零售額達25億，比2017年增長10億美元，名次從38名上升到27名。 從國家來看，日本動漫或面臨下滑困境。曾經(jīng)紅極一時的精靈寶可夢，2018年IP產(chǎn)品零售額下降明顯，東映動畫的零售額也有所下滑。 中國進入榜單的授權商增加了一家，2018年進入榜單的三家企業(yè)分別是41位的華強方特、68位的奧飛娛樂、109家位的天絡行。在全球授權行業(yè)版圖上，中國力量越來越大，不容忽視。
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