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美國(guó)《License！Global》雜志公布了“2020年全球150強(qiáng)授權(quán)商榜單及報(bào)告”。榜單以全球企業(yè)2019年授權(quán)商品銷售額為標(biāo)準(zhǔn)進(jìn)行排序，其中迪士尼公司以547億美元銷售蟬聯(lián)榜首，梅雷迪思和PVH Corp.位居榜單第二、三名。 | 排行 | 企業(yè)名稱 | 2019年零售額 | | 1 | 華特迪士尼公司 | $54.7B | | 2 | 梅雷迪斯公司 | $26.5B | | 3 | Authentic Brands Group | $12.3B | | 4 | 華納傳媒 | $11B | | 5 | PVH Corp | $10.6B(E) | | 6 | 通用品牌 | $7.1B | | 7 | 孩之寶 | $6.9B | | 8 | 維亞康姆公司 | $5.8B | | 9 | 通用汽車公司 | $4.62B(E) | | 10 | 三麗鷗 | $4.4B | | 11 | 口袋妖怪國(guó)際公司 | $4.2B | | 12 | 艾康尼斯品牌集團(tuán) | $4.2B(E) | | 13 | 國(guó)際品牌管理與授權(quán) | $4B(E) | | 14 | 東映動(dòng)畫(huà) | $3.9B | | 15 | 藍(lán)星聯(lián)盟 | $3.5B | | 16 | 美國(guó)國(guó)家橄欖球聯(lián)盟 | $3.5B(E) | | 17 | 花花公子 | $3.5B | | 18 | Rainbow | $3.5B | | 19 | 伊萊克斯集團(tuán) | $3.3B | | 20 | 美國(guó)職業(yè)籃球聯(lián)賽 | $3.2B(E) | | 21 | Stanley Black Decker | $3.1B | | 22 | Caterpillar | $3B | | 23 | Pentland Brands | $3B(E) | | 24 | 寶潔 | $3B | | 25 | Sequential Brands Group | $3B | | 26 | Kathy Ireland Worldwide | $2.9B(E) | | 27 | 美國(guó)職業(yè)棒球大聯(lián)盟 | $2.7B(E) | | 28 | 法拉利 | $2.6B(E) | | 29 | WildBrain | $2.5B | | 30 | eOne Family Brands | $2.5B | | 31 | WW International | $2.5B(E) | | 32 | 惠而浦公司 | $2.2B | | 33 | 福特汽車公司 | $2B(E) | | 34 | 美泰 | $2B(E) | | 35 | 樂(lè)高集團(tuán) | $1.9B(E) | | 36 | NFL球員協(xié)會(huì) | $1.9B | | 37 | Spin Master | $1.8B(E) | | 38 | U.S. Polo Assn./USPA Global Licensing | $1.7B | | 39 | The Hershey Company | $1.6B | | 40 | BBC Studios | $1.4B(E) | | 41 | 芝麻作坊 | $1.4B | | 42 | WHP全球 | $1.4B | | 43 | 國(guó)家冰球聯(lián)盟 | $1.3B(E) | | 44 | Sunkist Growers | $1.3B(E) | | 45 | MGA Entertainment | $1.2B(E) | | 46 | Technicolor | $1B | | 47 | NASCAR | $1B(E) | | 48 | Perry Ellis International | $1B(E) | | 49 | Pierre Cardin | $1B(E) | | 50 | Ralph Lauren | $1B(E) | | 51 | 可口可樂(lè)公司 | $1B(E) | | 52 | WWE公司 | $1B | | 53 | Dr.Seuss Enterprises | $998M | | 54 | PGA | $909M | | 55 | Energizer Brands | $892M(E) | | 56 | Moomin | $839.9M(E) | | 57 | The Emoji Company | $810.6M | | 58 | Church& Dwight Co. | $770M | | 59 | Focus Brands | $760M | | 60 | Keurig Dr Pepper | $720M | | 61 | 寶麗來(lái) | $620M(E) | | 62 | 拉加德集團(tuán) | $600M | | 63 | Hearst | $580M | | 64 | Telefunken | $539M | | 65 | The Smiley Company | $538M | | 66 | Scott Brothers | $532M | | 67 | Welch's | $510M(E) | | 68 | Discovery Inc | $501M(E) | | 69 | Alpha Group | $500M | | 70 | Sharper Image | $500M | | 71 | Tommy Bahama | $500M | | 72 | Michelin Lifestyle | $483M | | 73 | Studio 100 | $469M | | 74 | Pinkfong | $453M(E) | | 75 | Fantawild Animation | $435M | | 76 | The Goodyear Tire& Rubber Company | $430M | | 77 | 美國(guó)足球職業(yè)大聯(lián)盟 | $420M(E) | | 78 | Activision Blizzard | $404M | | 79 | Toho | $403.5M | | 80 | Diageo | $400M | | 81 | 摩托羅拉移動(dòng)（聯(lián)想子公司） | $396.9M(E) | | 82 | 索尼影業(yè)消費(fèi)品 | $360M | | 83 | Mars Retail Group | $340M(E) | | 84 | Eastman Kodak Company | $338M | | 85 | Ironman | $337M(E) | | 86 | 日產(chǎn)汽車公司 | $330M(E) | | 87 | Animaccord | $327.1M | | 88 | Skechers USA | $310M | | 89 | 4K Media | $300M(E) | | 90 | VIZ Media | $282M | | 91 | 大眾 | $280M(E) | | 92 | BuzzFeed | $260M | | 93 | John Deere | $260M(E) | | 94 | Shanghai Skynet Brand Management | $257M | | 95 | TGI Fridays | $255M | | 96 | Conde Nast | $250M | | 97 | The World of Eric Carle | $250M | | 98 | General Mills | $250M(E) | | 99 | The Ohio State University | $232M | | 100 | Sports Afield | $228M | | 101 | 百威英博 | $225M | | 102 | Golden West Food Group | $222.5M | | 103 | Boy Scouts of America | $219M(E) | | 104 | 百力通公司 | $215M | | 105 | Crayola | $215M(E) | | 106 | Pocket.watch | $215M | | 107 | 蘭博基尼 | $210M(E) | | 108 | Art Brand Studios | $200M | | 109 | Carte Blanche Group | $200M | | 110 | Funimation | $200M | | 111 | Girl Scouts of the U.S.A | $200M(E) | | 112 | JCB | $200M(E) | | 113 | KISS Catalog | $200M | | 114 | Roto-Rooter | $200M | | 115 | Santoro Licensing | $180M | | 116 | Smithsonian | $179M(E) | | 117 | Melitta | $170M | | 118 | Silvergate Media | $170M | | 119 | Kawasaki Motors Group | $165M(E) | | 120 | Perfetti Van Melle | $162M | | 121 | Reynolds Consumer Products | $160M(E) | | 122 | Crunchyroll | $150M(E) | | 123 | Wolfgang Puck Worldwide | $148M(E) | | 124 | Gold's Gym | $147M(E) | | 125 | Aardman Animations | $140M(E) | | 126 | LA-Z-BOY | $140M(E) | | 127 | Talpa Global | $135.1M(E) | | 128 | Beam Suntory | $135M(E) | | 129 | Tony Roma's Famous Ribs | $130M(E) | | 130 | Hamilton Beach Brands | $125.4M(E) | | 131 | AgfaPhoto | $125M | | 132 | The Astrid Lindgren Company | $124M(E) | | 133 | V&A | $111.4M | | 134 | Games Workshop | $110.2M | | 135 | ITV Studios | $108M | | 136 | Finsbury Food Group | $104.9M(E) | | 137 | Cold Stone Creamery | $102.7M(E) | | 138 | Newman's Own | $101M | | 139 | Black Flag | $100M(E) | | 140 | PepsiCo North America | $100M(E) | | 141 | ZAG | $100M(E) | | 142 | The Scotts Miracle-Gro Company | $98M | | 143 | Moose Toys | $85M | | 144 | Rovio Entertainment Corporation | $82.1M(E) | | 145 | Mack Truck | $75M(E) | | 146 | SEGA of America | $73.8M | | 147 | U.S. Army | $70M | | 148 | Biltmore | $69.3M | | 149 | Acamar Films | $68.8M | | 150 | Rust-Oleum Corporation | $65M |
2020全球授權(quán)行業(yè)排行榜解讀 2020全球最賺錢(qián)授權(quán)商排行榜顯示，2020年共計(jì)有5家企業(yè)授權(quán)商品銷售額突破100億美元，有47家企業(yè)授權(quán)商品銷售額在10-100億美元之間，有89家企業(yè)授權(quán)商品銷售額在1-10億美元之間，其余9家企業(yè)授權(quán)商品銷售額在1億美元以下。 全球最賺錢(qián)的150家授權(quán)商榜單值得關(guān)注的是，全球領(lǐng)先的品牌開(kāi)發(fā)公司AuthenticBrands Group上升了兩位，2019年授權(quán)商品銷售額為123億美元，這主要得益于該公司對(duì)Volcom、體育畫(huà)報(bào)、巴尼斯紐約精品店和Forever 21等一系列關(guān)鍵性品牌的收購(gòu)。 此外，F(xiàn)unimation、WHP Global、SEGA of America、Pinkfong、Toho、Sharper Image等公司均是首次登上2020全球授權(quán)商排行榜。
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